Executive Overview
Channel strategy for Tess.im — BLITZ 30 validation. Owner: [Contact] | Partner Development | [phone]|
8
Tier 1 — Activate Now
13
Tier 2 — Warm Up
28
Tier 3 — Monitor
63
Decision-Makers Found
R$ 2.2M+
Year 1 Conservative
30
Days to Validate (BLITZ)
BLITZ 30 — Projected Outcomes
REVENUE MODELEstimates based on Tess pricing (R$49–149/user/mo), Pareto AI Partners commission tiers (10–25%), and conversion assumptions for a 30-day blitz with 46 simultaneous outreach targets.
Pessimista (Floor)
R$ 15K
MRR a partir do Mês 2
R$ 180K
ARR projetado
• 3 parceiros pagantes
• ~100 usuários totais
• Apenas co-sell + VAR
• Comissão média 10%
• ~100 usuários totais
• Apenas co-sell + VAR
• Comissão média 10%
Base (Target)
R$ 45K
MRR a partir do Mês 2
R$ 540K
ARR projetado
• 6 parceiros pagantes
• ~300 usuários totais
• Mix: WL + VAR + Co-sell
• Comissão média 15%
• ~300 usuários totais
• Mix: WL + VAR + Co-sell
• Comissão média 15%
Otimista (Upside)
R$ 120K
MRR a partir do Mês 2
R$ 1.44M
ARR projetado
• 10+ parceiros pagantes
• ~800 usuários totais
• Telco bundle ativado
• Comissão média 20%
• ~800 usuários totais
• Telco bundle ativado
• Comissão média 20%
Blitz 30 → Conversion Funnel
Outreach enviados46
Respostas esperadas (30–40%)14–18
Meetings agendados (50%)7–9
Pilotos ativados (70%)5–7
Conversões pago (50%)3–4
Mês 1: Free pilotsR$ 0
Mês 2: MRR (paid)R$ 15K–45K
Revenue por Modelo de Canal (Day 30)
White-label (1–2 partners)R$ 5K–15K MRR
VAR/Resale (1–3 partners)R$ 3K–12K MRR
Co-sell (2–4 partners)R$ 4K–15K MRR
Telco Bundle (0–1 pilot)R$ 0–50K MRR
Distribution (0–1 partner)R$ 2K–8K MRR
TOTAL BLITZ 30R$ 15K–120K MRR
BLITZ 30 — Estratégia de Ataque
APROVADOValidação massiva em 30 dias. Contato com TODOS os 46 leads simultaneamente — 2+ stakeholders por empresa. Foco Semana 1: receber retorno para validar quais parceiros e verticais têm mais aderência. Exclusividade LATAM como arma principal. AI agents acelerando todos os processos.
Hook Principal
"Programa de Parceiros Exclusivos LATAM" — Piloto gratuito de 30 dias, 10 usuários, sem contrato. VAGAS LIMITADAS: apenas 2-3 parceiros por vertical em toda a América Latina. Quem fechar primeiro, garante exclusividade regional. Concorrência já está em conversa.
FOMO — Exclusividade LATAM
Janela de oportunidade curta. Tess está selecionando parceiros exclusivos por vertical em LATAM. Quem não entrar agora, compete contra quem entrou. Primeiro parceiro por segmento ganha: pricing preferencial, exclusividade territorial, co-marketing dedicado, e acesso direto ao roadmap.
Semana 1
VALIDAR
46 outreach simultâneos
2+ stakeholders por empresa
Qual vertical tem mais aderência?
2+ stakeholders por empresa
Qual vertical tem mais aderência?
Semana 2
PILOTOS
1 piloto por vertical
6+ pilotos ativos
Pressionar com FOMO de exclusividade
6+ pilotos ativos
Pressionar com FOMO de exclusividade
Semana 3
ACELERAÇÃO
Referral engine ativo
12+ pilotos, revenue talks
12+ pilotos, revenue talks
Semana 4
CLOSE
Converter pilotos → pagos
3+ parceiros, R$15K+ MRR
3+ parceiros, R$15K+ MRR
Cadência de Outreach
Day 1: LinkedIn connect + msg
Day 3: Email com one-pager
Day 7: Follow-up email
Day 9: Ligação direta
Day 3: Email com one-pager
Day 7: Follow-up email
Day 9: Ligação direta
5 Modelos de Canal
White-label/OEM (embed Tess)
VAR/Resale (revenda)
Co-sell (consultorias)
Telco Bundle (operadoras)
Distribution (distribuidores)
VAR/Resale (revenda)
Co-sell (consultorias)
Telco Bundle (operadoras)
Distribution (distribuidores)
AI Acceleration
Explorium: 63 decision-makers
AI outreach personalization
Auto-scheduling via agents
Real-time response monitoring
AI outreach personalization
Auto-scheduling via agents
Real-time response monitoring
BLITZ 30 — Progress Tracker
IN PROGRESS| Milestone | Target | Current | Progress |
|---|---|---|---|
| Day 7: All outreach sent | 46 messages (LinkedIn + Email) | 0 / 46 | |
| Day 14: First meetings + pilots | 8-12 meetings, 6+ pilots, 1/vertical | 0 / 10 | |
| Day 21: Acceleration | 12+ pilots, 3+ revenue talks | 0 / 12 | |
| Day 30: Revenue validation | 3+ paying, R$15K+ MRR | R$ 0 |
Arsenal Blitz 30 — Documentos
READY📋
46 Outreach Messages
LinkedIn + Email personalizados por empresa
📄
White-label One-Pager
Embed Tess na sua plataforma
📄
VAR/Resale One-Pager
Revenda com pricing exclusivo
📄
Co-sell One-Pager
Indicação em projetos de consultoria
📄
Telco Bundle One-Pager
Bundle com billing de operadora
📄
Distribution One-Pager
AI-native no catálogo
BLITZ 30 — Week 1: Validar Aderência
DAYS 1-7| Action | Target | Contact | Deadline |
|---|---|---|---|
| LinkedIn outreach | Stefanini | [Contact] (CRO) | Mar 24–28 |
| Direct message | FCamara | [Contact] (Founder) | Mar 24–28 |
| Pitch meeting | Adistec | [Contact] (Country Mgr BR) | Mar 31 – Apr 4 |
| LinkedIn approach | TIM Brasil | [Contact] (Head Corp Solutions) | Mar 31 – Apr 4 |
✓ GO — Scale the Strategy
3+ channels in active evaluation or pilot
1+ operator with decision-maker meeting
At least 1 signed NDA or LOI
Pipeline value exceeds R$ 300K
Champion inside 2+ Tier 1 channels
✗ NO-GO — Pivot Required
Fewer than 2 qualified conversations
Zero operator engagement
No champion inside any channel
"We already have an AI partner" objection
All Tier 1 unresponsive after 3+ touches
GO / NO-GO DECISION DATE: April 22, 2026
Playbook FOMO — Exclusividade LATAM
ARMA PRINCIPALFrases de Pressão
• "Estamos selecionando apenas 2-3 parceiros por vertical em toda LATAM."
• "Seu concorrente direto já está em conversa conosco."
• "Quem fechar primeiro garante exclusividade territorial."
• "A janela de entrada fecha em 30 dias."
• "O primeiro parceiro por segmento recebe pricing preferencial permanente."
• "Seu concorrente direto já está em conversa conosco."
• "Quem fechar primeiro garante exclusividade territorial."
• "A janela de entrada fecha em 30 dias."
• "O primeiro parceiro por segmento recebe pricing preferencial permanente."
Benefícios do "Primeiro a Entrar"
• Exclusividade territorial — único parceiro da vertical em LATAM
• Pricing preferencial — melhores margens permanentes
• Co-marketing dedicado — materiais e campanhas conjuntas
• Acesso ao roadmap — influenciar funcionalidades futuras
• Case study priority — primeiro case publicado na vertical
• Pricing preferencial — melhores margens permanentes
• Co-marketing dedicado — materiais e campanhas conjuntas
• Acesso ao roadmap — influenciar funcionalidades futuras
• Case study priority — primeiro case publicado na vertical
Estratégia multi-stakeholder: Contatar 2+ decision-makers por empresa (ex: VP Sales + Head de Parcerias + CTO). Se um não responde, o outro valida. Aumenta probabilidade de retorno e cria pressão interna ("seu colega já viu isso?").
Blitz 30 Outreach Messages 46
LinkedIn + Email personalized messages for all 46 target companies grouped by tier. Messages crafted for 30-day rapid validation blitz.
7
Tier 1 Companies
12
Tier 2 Companies
27
Tier 3 Companies
Note: All 46 outreach messages are documented in outreach_blitz30.pdf. Each message is personalized to company background, channel model, and strategic fit. One-pagers: White-label | VAR | Co-sell | Telco | Distribution
TIER 1 — Activate Now (7 companies)
Stefanini, FCamara, Accenture, Compass UOL, TIM Brasil, Vivo, Adistec
Highest-priority targets with existing network or clear strategic fit. Outreach: personalized LinkedIn message + email with one-pager.
TIER 2 — Warm Up (12)
CI&T • TIVIT • Avanade • BRQ • Logicalis • Globant • NTT DATA • Deloitte • Claro • Algar • Mercado Livre • TD SYNNEX
Strong strategic fit, may require warm intros. Target: discovery call + PDF deep dive.
TIER 3 — Monitor (27)
Cognizant • Wipro • Westcon-Comstor • Ingram Micro • DIO • Semantix • Visagio • Neoway • FIAP • Alura • USP • Insper • FGV • SENAI • UNICAMP • GFT • Encora • Sonda IT • Endava • e-Core • Capgemini • Hexaware • Publicis Sapient • TOTVS • Supero • Daitan • Tecnocomp
Longer sales cycles. Target: webinar registrations, content engagement, warm intros.
Outreach Template Structure
- LinkedIn: 1–2 sentences. Hook: company background + how Tess fits + 30-day offer.
- Email Subject: "Programa de Parceiros Exclusivos — Piloto Tess AI (30 dias, 10 usuários)"
- Email Body: Company context + specific Tess fit + channel model value prop + 30-day offer.
- One-pager: Channel-specific PDF (white-label, VAR, co-sell, telco bundle, distribution, or education).
- Follow-up cadence: Day 1 (LinkedIn), Day 3 (Email), Day 7 (Follow-up email), Day 9 (Ligação direta).
Prioritization Ranking — All 45 Channels 45
Scored on Network Access (contacts), AI Readiness (buying AI?), Speed to Close (how fast?). Max: 30.
TIER 1 — ACTIVATE NOW (Score ≥ 22)
#1
Stefanini
Brazil Priority Channels
27/30
#2
FCamara
Brazil Priority Channels
25/30
#3
Adistec
IT Distributors
24/30
#4
Accenture
Brazil Priority Channels
23/30
#5
Compass UOL
Brazil Priority Channels
23/30
#6
TIM Brasil
Telecom Operators
23/30
#7
Vivo
Telecom Operators
22/30
TIER 2 — WARM UP (Score 15–21)
#8
CI&T
Brazil Priority Channels
21/30
#9
Claro Brasil
Telecom Operators
21/30
#10
TIVIT
Brazil Priority Channels
19/30
#11
BRQ
Brazil Priority Channels
19/30
#12
Globant
Additional Enterprise Channels
19/30
#13
Avanade
Brazil Priority Channels
18/30
#14
Logicalis
Brazil Priority Channels
18/30
#15
NTT DATA
Additional Enterprise Channels
17/30
#16
Algar Telecom
Telecom Operators
17/30
#17
Deloitte Digital
Additional Enterprise Channels
16/30
#18
Mercado Livre
Strategic Bets
16/30
#19
TD SYNNEX
IT Distributors
16/30
TIER 1 — ACTIVATE NOW (Score ≥ 22)
#20
SERPRO — Sede Federal
Government / Public Sector
15/30
TIER 3 — MONITOR (Score < 15)
#21
Westcon-Comstor
IT Distributors
14/30
#22
Ingram Micro
IT Distributors
14/30
#23
DIO
AI Channels
14/30
#24
Semantix
AI Channels
14/30
#25
Visagio
AI Channels
13/30
#26
GFT Technologies
International Expansion
13/30
#27
Encora
International Expansion
13/30
#28
Cognizant
Additional Enterprise Channels
12/30
#29
Wipro
Additional Enterprise Channels
12/30
#30
Neoway (TOTVS)
AI Channels
12/30
#31
FIAP
Universities & Academic
12/30
#32
Alura + FIAP Group
Universities & Academic
12/30
#33
Capgemini Brasil
International Expansion
12/30
#34
Hexaware Technologies
International Expansion
12/30
TIER 2 — WARM UP (Score 15–21)
#35
SERPRO — Regional SP
Government / Public Sector
12/30
TIER 3 — MONITOR (Score < 15)
#36
Sonda IT
International Expansion
11/30
#37
Endava
International Expansion
11/30
#38
e-Core
International Expansion
11/30
#39
TOTVS
Smaller Brazilian Channels
11/30
#40
Supero Tecnologia
Smaller Brazilian Channels
11/30
#41
Daitan Group
Smaller Brazilian Channels
11/30
#42
USP — Inova USP
Universities & Academic
10/30
#43
Insper
Universities & Academic
10/30
#44
Publicis Sapient
International Expansion
10/30
#45
Tecnocomp
Smaller Brazilian Channels
10/30
#46
SERPRO — Regional RJ
Government / Public Sector
10/30
#47
FGV
Universities & Academic
9/30
#48
SENAI CIMATEC
Universities & Academic
9/30
#49
UNICAMP — Incamp
Universities & Academic
9/30
Tier 1 — Activate Now 8
Highest priority channels. Score ≥ 22/30. Outreach begins Week 1.
Stefanini
Brazilian global integrator with aggressive AI expansion and broad automation portfolio.
- Official M&A and AI expansion plan through 2027 announced institutionally.
- Public accounts: Santander, BMW, Coca-Cola.
- Tess thesis: white-label with margin for resale in automation projects.
CHANNEL SCORE
TIER 1 · 27/30
Network 9/10AI Readiness 10/10Speed to Close 8/10
FCamara
Brazilian consultancy with accelerated growth and formally declared AI investment.
- Founder-led company with declared AI-first strategy.
- Tess thesis: embedded AI partner for AI Boards product and client projects.
NETWORK MAPPED
CHANNEL SCORE
TIER 1 · 25/30
Network 7/10AI Readiness 9/10Speed to Close 9/10
Accenture
Largest global technology consultancy. Dedicated GenAI practice across 19 industries.
- Dedicated GenAI practice with $3B+ investment.
- Brazil operations serve major banks and manufacturers.
- Tess thesis: execution layer for consulting engagements — not competing with Copilot.
CHANNEL SCORE
TIER 1 · 23/30
Network 8/10AI Readiness 8/10Speed to Close 7/10
Compass UOL
Positioned as AI Revolution Company (AI/R). Strong AWS partnership and GenAI projects.
- Self-branded as the AI Revolution Company (AI/R).
- AWS Premier Partner — strong cloud + AI motion.
- Tess thesis: complement AI/R positioning with operational AI layer.
CHANNEL SCORE
TIER 1 · 23/30
Network 8/10AI Readiness 8/10Speed to Close 7/10
TIM Brasil
National telco with 60M+ subscribers and growing enterprise solutions division.
- National telco with massive enterprise footprint.
- 2026 strategic plan includes AI transformation.
- Tess thesis: bundle for SMB plans or internal contact center AI.
CHANNEL SCORE
TIER 1 · 23/30
Network 8/10AI Readiness 8/10Speed to Close 7/10
Vivo
Brazil's largest telco. Already bundling AI (Perplexity) — proves the model works.
- Already bundling Perplexity — proof that AI bundling works for telcos.
- Tess thesis: multi-model alternative to single-provider lock-in.
- Reference the Perplexity deal as proof of concept.
CHANNEL SCORE
TIER 1 · 22/30
Network 7/10AI Readiness 8/10Speed to Close 7/10
Adistec
Pan-LATAM IT distributor. One deal = 21 countries. Direct access to President.
- Direct access to President and Country Manager Brazil.
- One partnership activates 21 LATAM countries — highest leverage channel.
- Tess thesis: be the first AI-native product in their catalog.
CHANNEL SCORE
TIER 1 · 24/30
Network 10/10AI Readiness 5/10Speed to Close 9/10
SERPRO — Sede Federal
Maior empresa pública de TI do Brasil. R$5.2B receita, 11K funcionários. Desenvolvendo SerproLLM e MentorIA. Rede Amplia treinando 115K servidores em IA até 2026.
- Developing proprietary SerproLLM — opportunity for Tess AI partnership or white-label.
- MentorIA on compras.gov.br validates AI adoption appetite.
- Rede Amplia training 115K civil servants in AI — massive deployment opportunity.
- 200+ services integrating AI — potential for Tess across multiple departments.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 1 · 15/30
Network 5/10AI Readiness 5/10Speed to Close 5/10
Tier 2 — Warm Up 13
Strong potential, activate in Month 1–2. Score 15–21/30.
CI&T
Digital transformation company listed on NYSE. AI integrated into core delivery.
- NYSE-listed Brazilian-born tech company.
- AI integrated into core delivery for enterprise clients.
- Tess thesis: co-sell as AI execution tool for digital transformation projects.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 2 · 21/30
Network 5/10AI Readiness 9/10Speed to Close 7/10
TIVIT
Managed services, cloud, and security with consolidated enterprise base.
- Large-scale managed services provider expanding AI capabilities.
- Enterprise base is ideal for upselling AI tools.
- Tess thesis: embed tess.im in TIVIT AI platform as conversational layer.
NETWORK MAPPED
CHANNEL SCORE
TIER 2 · 19/30
Network 5/10AI Readiness 7/10Speed to Close 7/10
Avanade
Accenture + Microsoft JV focused on enterprise transformation via Microsoft tech.
- Accenture-Microsoft JV — strongest Microsoft enterprise play.
- Brazil operations serve financial services heavily.
- Tess thesis: position where Microsoft Copilot falls short — multi-model flexibility.
NETWORK MAPPED
CHANNEL SCORE
TIER 2 · 18/30
Network 6/10AI Readiness 7/10Speed to Close 5/10
BRQ
Brazilian company in strategic repositioning with AI applied to data and business.
- Strategic repositioning around AI and data.
- Strong presence in financial services.
- Tess thesis: white-label AI for BRQ's data platform clients.
NETWORK MAPPED
CHANNEL SCORE
TIER 2 · 19/30
Network 5/10AI Readiness 7/10Speed to Close 7/10
Logicalis
Validated channel with strong managed services, cloud, and public GenAI cases in Brazil.
- Strong managed services foundation with AI overlay capability.
- Public GenAI cases demonstrate execution ability.
- Tess thesis: add to managed services portfolio as AI-as-a-Service.
NETWORK MAPPED
CHANNEL SCORE
TIER 2 · 18/30
Network 6/10AI Readiness 7/10Speed to Close 5/10
Globant
Digital solutions leader. NYSE-listed. Strong AI and design capabilities.
- NYSE-listed digital native with strong design + AI capabilities.
- LATAM-born with global client base.
- Tess thesis: co-sell into Globant's enterprise client engagements.
NETWORK MAPPED
CHANNEL SCORE
TIER 2 · 19/30
Network 5/10AI Readiness 8/10Speed to Close 6/10
NTT DATA
Global IT services. Infrastructure and consulting powerhouse.
- Massive global scale with growing AI/ML practice.
- Brazil operations serve telecom and banking.
- Tess thesis: add AI layer to infrastructure and consulting engagements.
NETWORK MAPPED
CHANNEL SCORE
TIER 2 · 17/30
Network 6/10AI Readiness 6/10Speed to Close 5/10
Deloitte Digital
Consulting giant with growing AI advisory and implementation practice.
- Global consulting leader with expanding AI advisory.
- Brazil practice serves regulated industries.
- Tess thesis: position as operational AI tool recommended by Deloitte consultants.
NETWORK MAPPED
CHANNEL SCORE
TIER 2 · 16/30
Network 4/10AI Readiness 7/10Speed to Close 5/10
Claro Brasil
América Móvil subsidiary. Largest mobile operator by revenue in Brazil.
- Massive subscriber base with growing cloud/enterprise play.
- Strong existing network (32 connections).
- Tess thesis: bundle for enterprise plans and contact center.
CHANNEL SCORE
TIER 2 · 21/30
Network 7/10AI Readiness 8/10Speed to Close 6/10
Algar Telecom
Regional telco with strong mid-market enterprise base. More agile than big 3.
- Regional player with faster decision-making than national telcos.
- Tess thesis: easier entry point for telco bundle model proof of concept.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 2 · 17/30
Network 3/10AI Readiness 7/10Speed to Close 7/10
Mercado Livre
LATAM's largest e-commerce platform. High-risk, high-reward strategic bet.
- Leading LATAM e-commerce and fintech platform.
- Heavy AI user for recommendations, fraud, logistics.
- Tess thesis: internal AI ops tool or seller-facing AI assistant.
CHANNEL SCORE
TIER 2 · 16/30
Network 6/10AI Readiness 7/10Speed to Close 3/10
TD SYNNEX
World's largest IT distributor. LAC Vendor Management contact identified.
- World's largest IT distributor with massive reseller network.
- LAC Vendor Management contact is the exact right entry point.
- Tess thesis: register in LATAM catalog for massive scale.
NETWORK MAPPED
CHANNEL SCORE
TIER 2 · 16/30
Network 4/10AI Readiness 6/10Speed to Close 6/10
SERPRO — Regional SP
Escritório regional São Paulo. Atende clientes governo estadual e federal na região.
- Regional proximity enables face-to-face relationship building.
- State-level government clients may have faster procurement cycles.
- Can serve as proof-of-concept site before national rollout.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 2 · 12/30
Network 4/10AI Readiness 4/10Speed to Close 4/10
Tier 3 — Monitor 28
Monitor and develop contacts. Score < 15/30. Activate when network improves.
Cognizant
Global IT services with growing AI practice. Limited Brazil network.
- Growing AI practice with healthcare and finance focus.
- No current network — cold outreach required.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 12/30
Network 2/10AI Readiness 6/10Speed to Close 4/10
Wipro
Indian IT giant with AI ambitions. Limited Brazil presence.
- Large global footprint but limited Brazil relationships.
- Tess thesis: long-term play, low priority.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 12/30
Network 2/10AI Readiness 6/10Speed to Close 4/10
Westcon-Comstor
Global IT distributor. Warm entry via product management contact.
- Global distributor with existing LATAM reach.
- Warm entry via product management for portfolio inclusion.
NETWORK MAPPED
CHANNEL SCORE
TIER 3 · 14/30
Network 4/10AI Readiness 5/10Speed to Close 5/10
Ingram Micro
Top-3 global IT distributor. Cloud Marketplace inclusion opportunity.
- Cloud Marketplace inclusion puts tess.im in front of thousands of VARs/MSPs.
- Internal sales contact is warm entry to Brazil channel team.
NETWORK MAPPED
CHANNEL SCORE
TIER 3 · 14/30
Network 4/10AI Readiness 5/10Speed to Close 5/10
DIO
Fastest-growing developer community in Brazil. Massive reach for AI practitioners.
- Massive community reach for AI practitioner segments.
- Sponsorship or co-branded challenge is fast, low-CAC activation.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 14/30
Network 2/10AI Readiness 7/10Speed to Close 5/10
Semantix
Brazilian AI & data platform. Complementary positioning to tess.im.
- Complementary positioning — tess.im as conversational AI layer.
- Co-sell or bundle to their existing enterprise clients.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 14/30
Network 2/10AI Readiness 7/10Speed to Close 5/10
Visagio
Brazilian AI management consulting. Consulting-led channel opportunity.
- Consulting-led channel: recommends and implements tess.im.
- Access to industrial clients resistant to direct SaaS outreach.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 13/30
Network 2/10AI Readiness 6/10Speed to Close 5/10
Neoway (TOTVS)
Brazil's top B2B data intelligence & AI platform. TOTVS relationship adds scale.
- Data enrichment + conversational AI layer opportunity.
- TOTVS relationship adds mid-market distribution scale.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 12/30
Network 2/10AI Readiness 6/10Speed to Close 4/10
FIAP
Brazil's leading tech university. Corporate education arm buys AI tools.
- Corporate education arm buys AI tools for curriculum.
- Channel: co-branded AI training bundles for enterprise clients.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 12/30
Network 2/10AI Readiness 6/10Speed to Close 4/10
Alura + FIAP Group
Largest tech learning platform in Brazil. HR and L&D teams are the buyers.
- HR and L&D teams are the buyers.
- Co-sell tess.im as the AI tool professionals use post-training.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 12/30
Network 2/10AI Readiness 6/10Speed to Close 4/10
USP — Inova USP
Largest university in Latin America. Academic validation channel.
- Academic validation channel.
- Pilot through Inova USP for co-innovation and enterprise credibility.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 10/30
Network 2/10AI Readiness 5/10Speed to Close 3/10
Insper
Elite São Paulo business & engineering school. Future decision-makers.
- High-quality audience of future decision-makers.
- Tool partnership in AI programs creates top-of-funnel pipeline.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 10/30
Network 2/10AI Readiness 5/10Speed to Close 3/10
FGV
Brazil's most prestigious business school. Executive education channel.
- Executive education channel: embed tess.im in MBA courses.
- Students become internal champions when they return to companies.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 9/30
Network 1/10AI Readiness 4/10Speed to Close 4/10
SENAI CIMATEC
Brazil's largest industrial tech training network. Non-tech industry access.
- Massive footprint into non-tech industries.
- SENAI credibility opens industrial enterprises resistant to direct SaaS.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 9/30
Network 1/10AI Readiness 4/10Speed to Close 4/10
UNICAMP — Incamp
Top STEM research university. Startup ecosystem channel.
- Research and credibility channel.
- AI tool of choice for startups/spin-offs from UNICAMP ecosystem.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 9/30
Network 1/10AI Readiness 4/10Speed to Close 4/10
GFT Technologies
German fintech IT services. Banking channel opportunity.
- Fintech and banking channel.
- GFT's bank relationships are direct path to AI in financial services.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 13/30
Network 2/10AI Readiness 6/10Speed to Close 5/10
Encora
US nearshore software & AI engineering. Bridge to US/EU clients.
- Bridge to US/European clients via Brazil nearshore ops.
- Encora bundles tess.im into AI product engineering delivery.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 13/30
Network 2/10AI Readiness 6/10Speed to Close 5/10
Sonda IT
LATAM IT services leader. Strong presence across Chile, Colombia, Mexico.
- LATAM-native channel with strong Brazil operations.
- Co-sell as AI add-on and enter Chile, Colombia, Mexico.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 11/30
Network 2/10AI Readiness 5/10Speed to Close 4/10
Endava
UK-listed IT services. European-connected channel.
- UK/EU client base + Brazil delivery = two-way channel.
- Sell into Brazil ops and follow into European markets.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 11/30
Network 2/10AI Readiness 5/10Speed to Close 4/10
e-Core
Brazilian nearshore tech firm serving US/EU clients.
- Reverse channel: Brazilian firm serving US/EU clients.
- Introduce tess.im to international client base.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 11/30
Network 2/10AI Readiness 5/10Speed to Close 4/10
Capgemini Brasil
French IT giant. São Paulo AI lab + EU market entry.
- Co-innovation via São Paulo AI lab.
- European parent enables EU market entry with industrial sector access.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 12/30
Network 2/10AI Readiness 6/10Speed to Close 4/10
Hexaware Technologies
Global IT & AI automation. Banking, insurance, BPO focus.
- Emerging LATAM channel with global scale.
- Entry into banking, insurance, BPO via AI automation.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 12/30
Network 2/10AI Readiness 6/10Speed to Close 4/10
Publicis Sapient
Global transformation consultancy. LATAM market entry advisor.
- Global brands entering Brazil go through Publicis Sapient.
- Position tess.im in their LATAM market entry playbook.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 10/30
Network 2/10AI Readiness 5/10Speed to Close 3/10
TOTVS
Brazil's largest ERP platform. Massive SMB distribution machine.
- Massive SMB and mid-market distribution machine.
- ERP integration unlocks 50K+ potential clients via reseller network.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 11/30
Network 2/10AI Readiness 5/10Speed to Close 4/10
Supero Tecnologia
Mid-size Brazilian IT services. Agile channel for mid-market.
- Agile channel for mid-market Brazilian clients.
- Embeds tess.im in digital transformation projects.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 11/30
Network 2/10AI Readiness 5/10Speed to Close 4/10
Daitan Group
Brazilian nearshore engineering. Telecom expertise.
- Reverse channel to US tech clients via Brazilian engineering.
- Telecom expertise makes natural partner for comms AI.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 11/30
Network 2/10AI Readiness 5/10Speed to Close 4/10
Tecnocomp
Major Brazilian IT infrastructure reseller. Public sector access.
- Infrastructure reseller becoming AI solutions distributor.
- Adding tess.im opens AI conversations with public sector accounts.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 10/30
Network 2/10AI Readiness 5/10Speed to Close 3/10
SERPRO — Regional RJ
Escritório regional Rio de Janeiro. Presença forte em órgãos federais no RJ.
- Strong presence with federal agencies headquartered in Rio.
- Potential pilot site for Tess AI in government services.
- Complements Brasília and SP coverage for national strategy.
NETWORK MAPPED
No contacts yet — priority to develop
CHANNEL SCORE
TIER 3 · 10/30
Network 3/10AI Readiness 4/10Speed to Close 3/10
Network Map — All Contacts 91
LinkedIn contacts mapped to target companies. Click any name to view their LinkedIn profile.
62
Total Contacts Mapped
19
Companies with Contacts
30
Companies — No Contacts Yet
7
Tier 1 Targets
Tier 1 — Activate Now
8 COMPANIESStefanini Brazil Priority Channels
27/30
FCamara Brazil Priority Channels
25/30
Accenture Brazil Priority Channels
23/30
Compass UOL Brazil Priority Channels
23/30
TIM Brasil Telecom Operators
23/30
Vivo Telecom Operators
22/30
Adistec IT Distributors
24/30
SERPRO — Sede Federal Government / Public Sector
15/30
No contacts mapped — priority to develop
Tier 2 — Warm Up
13 COMPANIESCI&T Brazil Priority Channels
21/30
No contacts mapped — priority to develop
TIVIT Brazil Priority Channels
19/30
Avanade Brazil Priority Channels
18/30
BRQ Brazil Priority Channels
19/30
Logicalis Brazil Priority Channels
18/30
Globant Additional Enterprise Channels
19/30
NTT DATA Additional Enterprise Channels
17/30
Deloitte Digital Additional Enterprise Channels
16/30
Claro Brasil Telecom Operators
21/30
Algar Telecom Telecom Operators
17/30
No contacts mapped — priority to develop
Mercado Livre Strategic Bets
16/30
TD SYNNEX IT Distributors
16/30
SERPRO — Regional SP Government / Public Sector
12/30
No contacts mapped — priority to develop
Tier 3 — Monitor
28 COMPANIESCognizant Additional Enterprise Channels
12/30
No contacts mapped — priority to develop
Wipro Additional Enterprise Channels
12/30
No contacts mapped — priority to develop
Westcon-Comstor IT Distributors
14/30
Ingram Micro IT Distributors
14/30
DIO AI Channels
14/30
No contacts mapped — priority to develop
Semantix AI Channels
14/30
No contacts mapped — priority to develop
Visagio AI Channels
13/30
No contacts mapped — priority to develop
Neoway (TOTVS) AI Channels
12/30
No contacts mapped — priority to develop
FIAP Universities & Academic
12/30
No contacts mapped — priority to develop
Alura + FIAP Group Universities & Academic
12/30
No contacts mapped — priority to develop
USP — Inova USP Universities & Academic
10/30
No contacts mapped — priority to develop
Insper Universities & Academic
10/30
No contacts mapped — priority to develop
FGV Universities & Academic
9/30
No contacts mapped — priority to develop
SENAI CIMATEC Universities & Academic
9/30
No contacts mapped — priority to develop
UNICAMP — Incamp Universities & Academic
9/30
No contacts mapped — priority to develop
GFT Technologies International Expansion
13/30
No contacts mapped — priority to develop
Encora International Expansion
13/30
No contacts mapped — priority to develop
Sonda IT International Expansion
11/30
No contacts mapped — priority to develop
Endava International Expansion
11/30
No contacts mapped — priority to develop
e-Core International Expansion
11/30
No contacts mapped — priority to develop
Capgemini Brasil International Expansion
12/30
No contacts mapped — priority to develop
Hexaware Technologies International Expansion
12/30
No contacts mapped — priority to develop
Publicis Sapient International Expansion
10/30
No contacts mapped — priority to develop
TOTVS Smaller Brazilian Channels
11/30
No contacts mapped — priority to develop
Supero Tecnologia Smaller Brazilian Channels
11/30
No contacts mapped — priority to develop
Daitan Group Smaller Brazilian Channels
11/30
No contacts mapped — priority to develop
Tecnocomp Smaller Brazilian Channels
10/30
No contacts mapped — priority to develop
SERPRO — Regional RJ Government / Public Sector
10/30
No contacts mapped — priority to develop
Pipeline Tracker — Blitz 30
Real-time pipeline for 4-week compressed sprint. Update daily.
| Channel | Score | Status | Week Contacted | Pilot Stage | Owner |
|---|---|---|---|---|---|
| Stefanini | 27/30 | Not started | W1 | — | Diego |
| FCamara | 25/30 | Not started | W1 | — | Diego |
| Adistec | 24/30 | Not started | W1 | — | Diego |
| Accenture | 23/30 | Not started | W1 | — | Diego |
| Compass UOL | 23/30 | Not started | W1 | — | Diego |
| TIM Brasil | 23/30 | Not started | W1 | — | Diego |
| Vivo | 22/30 | Not started | W1 | — | Diego |
Blitz 30 Stages:
Not Started
W1 Contacted
W2 Meeting
Pilot Launch
Revenue Conversation
Paid Partner
Estratégia Governo — SERPRO + Canais
Abordagem direta via SERPRO (federal + regionais) e indireta via canais de TI em Brasília com acesso ao governo.
R$ 5.2B
SERPRO Receita 2025
11K+
Funcionários
11
Regionais (capitais)
SerproLLM
LLM próprio em dev
200+
Serviços com IA
28K
Servidores capacitados IA
Por que SERPRO?
OPORTUNIDADESERPRO é a maior empresa pública de TI do mundo. Está investindo pesado em IA (SerproLLM, MentorIA, Rede Amplia). Tess AI pode complementar como plataforma multi-modelo, LGPD-native, para uso interno e oferta aos órgãos públicos clientes do SERPRO.
Tese de Parceria
• SERPRO desenvolve SerproLLM — mas precisa de plataforma multi-modelo
• Tess = 200+ modelos de IA, LGPD-native, 1000+ clientes enterprise
• MentorIA (compras públicas) prova apetite por IA aplicada
• Rede Amplia treinando 115K servidores em IA até 2026 — precisam de ferramentas
• Tess como white-label ou co-sell para órgãos públicos via SERPRO
• Tess = 200+ modelos de IA, LGPD-native, 1000+ clientes enterprise
• MentorIA (compras públicas) prova apetite por IA aplicada
• Rede Amplia treinando 115K servidores em IA até 2026 — precisam de ferramentas
• Tess como white-label ou co-sell para órgãos públicos via SERPRO
Riscos e Mitigações
• Ciclo longo: Governo = 6–18 meses — iniciar agora para colher em M6–M12
• Licitação: Piloto/POC pode começar sem licitação (valor baixo ou inexigibilidade)
• Concorrência: Microsoft Copilot, Google, IBM já abordam governo — Tess diferencia por multi-modelo + LGPD
• Burocracia: Usar canais BSB como fast-track (já registrados em atas de preços)
• SERPRO próprio LLM: Posicionar Tess como complementar, não concorrente
• Licitação: Piloto/POC pode começar sem licitação (valor baixo ou inexigibilidade)
• Concorrência: Microsoft Copilot, Google, IBM já abordam governo — Tess diferencia por multi-modelo + LGPD
• Burocracia: Usar canais BSB como fast-track (já registrados em atas de preços)
• SERPRO próprio LLM: Posicionar Tess como complementar, não concorrente
Via Direta — SERPRO
3 TARGETS| Target | Localização | Tese | Modelo | Próximos Passos |
|---|---|---|---|---|
| SERPRO (Sede Federal) | Brasília, DF | Sede institucional. Decisões estratégicas de parcerias. Diretoria de Negócios Governo. R$ 5.2B receita, 11K funcionários. SerproLLM + MentorIA provam apetite por IA. | White-label / Co-sell | Identificar Diretor de Parcerias/Negócios. LinkedIn approach + email institucional. Propor POC com órgão específico. |
| SERPRO Regional SP | São Paulo, SP | Regional que atende Receita Federal SP, PGFN, e órgãos federais em SP. Equipe técnica local. Ponto de entrada mais acessível que sede. | Co-sell / Internal Use | Contatar Superintendente Regional SP. Propôr demo técnica local. Usar como referral para sede BSB. |
| SERPRO Regional RJ | Rio de Janeiro, RJ | Regional que atende Receita Federal RJ e órgãos federais no RJ. Histórico de inovação. Segundo maior polo SERPRO. | Co-sell / Internal Use | Contatar Superintendente Regional RJ. Propôr POC para caso de uso específico (ex: atendimento cidadão). |
Via Indireta — Canais BSB (Governo)
FAST-TRACKIntegradores e revendas de TI em Brasília que já vendem para governo federal. Já registrados em atas de preços, já passaram por compliance, já têm relacionamento com órgãos. Diego já tem contatos nesse segmento.
Perfil Ideal de Canal BSB
• Integrador/revenda de TI em Brasília
• Registrado em atas de preços gov
• Base de clientes: ministérios, autarquias, estatais
• Vende SaaS/cloud/segurança para governo
• 10–200 funcionários (agilidade)
• Registrado em atas de preços gov
• Base de clientes: ministérios, autarquias, estatais
• Vende SaaS/cloud/segurança para governo
• 10–200 funcionários (agilidade)
Modelo de Parceria
• VAR/Resale: Canal revende Tess via ata de preços
• Co-sell: Canal indica, Tess fecha junto
• Comissão: 10–15% recurring
• Piloto: 30 dias grátis para órgão específico
• Compliance: Tess LGPD-native facilita aprovação
• Co-sell: Canal indica, Tess fecha junto
• Comissão: 10–15% recurring
• Piloto: 30 dias grátis para órgão específico
• Compliance: Tess LGPD-native facilita aprovação
Vantagem Competitiva
• Canais BSB já têm acesso aos decisores
• Já passaram por compliance/licitação
• Ciclo de vendas mais curto que direto
• Diego já tem contatos nesse segmento
• Tess como "novo item no catálogo" para eles
• Já passaram por compliance/licitação
• Ciclo de vendas mais curto que direto
• Diego já tem contatos nesse segmento
• Tess como "novo item no catálogo" para eles
Exemplos de Canais BSB (a mapear/contatar)
• Integradores locais com ata de preços ativa
• Revendas de cloud/SaaS que atendem ministérios
• Consultorias de TI especializadas em governo
• Revendas de cloud/SaaS que atendem ministérios
• Consultorias de TI especializadas em governo
• Empresas de segurança da informação gov
• Parceiros Microsoft/AWS com clientes governo
• Empresas registradas no Compras.gov.br
• Parceiros Microsoft/AWS com clientes governo
• Empresas registradas no Compras.gov.br
Timeline Governo
Mês 1–2
MAPEAR
Identificar decisores SERPRO
Mapear canais BSB
LinkedIn + contatos existentes
Mapear canais BSB
LinkedIn + contatos existentes
Mês 3–4
ABORDAR
Apresentação SERPRO SP/RJ
POC com 1–2 canais BSB
Demo para órgão piloto
POC com 1–2 canais BSB
Demo para órgão piloto
Mês 5–8
PILOTAR
POC SERPRO (caso uso específico)
2–3 canais BSB com piloto ativo
Feedback + ajustes
2–3 canais BSB com piloto ativo
Feedback + ajustes
Mês 9–12
CONVERTER
Contrato SERPRO ou ata
Canais BSB gerando MRR
Expand para outros órgãos
Canais BSB gerando MRR
Expand para outros órgãos
Econect — Parceiro Govtech Estratégico
CO-SELLGovtech brasileira (Campo Grande, MS) fundada em 2023. Automatiza contratações públicas com IA — da demanda ao pós-contrato. Já tem porta aberta no governo, parceria com PNCP, BNDES, SEBRAE, ABDI, ApexBrasil e AWS. Equipe enxuta (2–10 pessoas), alta tração.
3 Produtos
• Econect IA: Gera DFD, ETP, Termo de Referência, Editais com IA. Redução de 85% no tempo. 4.9/5 avaliação.
• LicitAI: Busca inteligente de 15K+ editais/dia
• SICX: Marketplace gov → fornecedores. R$ 2B em transações processadas.
• LicitAI: Busca inteligente de 15K+ editais/dia
• SICX: Marketplace gov → fornecedores. R$ 2B em transações processadas.
Como Trabalhar Juntos
• Integração: Tess como motor multi-modelo por trás da Econect IA (substituir/complementar LLM atual)
• Co-sell: Econect indica Tess para órgãos que precisam de IA operacional (chatbots, análise, atendimento)
• Bundle: Econect (contratações) + Tess (IA operacional) = pacote govtech completo
• Co-sell: Econect indica Tess para órgãos que precisam de IA operacional (chatbots, análise, atendimento)
• Bundle: Econect (contratações) + Tess (IA operacional) = pacote govtech completo
Por que Faz Sentido
• Já tem acesso a órgãos públicos e PNCP
• Parceiros institucionais fortes (BNDES, SEBRAE, ApexBrasil)
• Startup early-stage — parceria agrega valor sem dev interno
• Complementares: Econect = processo, Tess = inteligência
• Nova linha de receita para ambos
• Parceiros institucionais fortes (BNDES, SEBRAE, ApexBrasil)
• Startup early-stage — parceria agrega valor sem dev interno
• Complementares: Econect = processo, Tess = inteligência
• Nova linha de receita para ambos
Dados da Empresa
Fundação: 2023 | Sede: Campo Grande, MS
Equipe: Matheus Guerson, Bruno Mendes Pires, Glauber Honorato Paniago, Eduardo Feitosa
Stack: Django + Next.js | Cloud: AWS
Pesquisa de preços: 30M+ itens do PNCP
Equipe: Matheus Guerson, Bruno Mendes Pires, Glauber Honorato Paniago, Eduardo Feitosa
Stack: Django + Next.js | Cloud: AWS
Pesquisa de preços: 30M+ itens do PNCP
Contato & Próximos Passos
WhatsApp: [phone]
LinkedIn: /company/econectbr
Instagram: @econect.br
Site: iaeconect.com.br
Ação: Abordar via LinkedIn/WhatsApp com proposta de integração Tess
LinkedIn: /company/econectbr
Instagram: @econect.br
Site: iaeconect.com.br
Ação: Abordar via LinkedIn/WhatsApp com proposta de integração Tess
Revenue Estimate — Governo
| Canal | Modelo | Usuários Est. | MRR Conservador | MRR Otimista | Timeline |
|---|---|---|---|---|---|
| SERPRO Direto | White-label / Co-sell | 100–1,000 | R$ 10K | R$ 100K | M6–M12 |
| Canais BSB (3–5) | VAR / Co-sell | 50–300 | R$ 5K | R$ 30K | M3–M6 |
| Econect (Govtech) | Integração / Co-sell | 50–500 | R$ 3K | R$ 25K | M2–M4 |
| TOTAL GOV | 200–1,800 | R$ 18K | R$ 155K |
Events Calendar — 2026 18
Events mapped to Tier 1 leads. Priority events for 90-day validation window.
Must Attend — 90-Day Window
PRIORITY 1IT Forum Trancoso
Exclusive C-level retreat. Intimate format, high-quality conversations with Tier 1 leadership.
Stefanini Accenture FCamara CI&T TIVIT
Gartner Data & Analytics Summit
Enterprise AI decision-makers. Local event, easy logistics.
Compass UOL TIVIT Semantix
M360 LATAM (GSMA)
THE telco event for LATAM. All four operators participate. Bundle thesis conversations happen here.
TIM Vivo Claro Algar
Summit de I.A. Brasil
Largest dedicated AI event in Brazil. Technical + business tracks.
All AI channels Brand visibility
TD SYNNEX Explora
Partner channel summit. Key for distribution strategy.
Adistec TD SYNNEX Ingram Micro
High Value — Q3 2026
PRIORITY 2Web Summit Rio
30K+ attendees. South America's largest tech gathering.
Brand visibility Investors
AI Summit Brasil
C-level AI decision-makers. Enterprise AI positioning.
Accenture Stefanini All AI channels
FEBRABAN Tech
Largest financial sector tech event. "Intelligent Agents, Human Leadership."
Accenture CI&T GFT
AWS Summit São Paulo
Free. 10K+ attendees. Compass UOL (AWS Premier) strong presence.
Compass UOL BRQ
Mind The Sec
Largest cybersecurity congress in Southern Hemisphere. 55K visitors.
TIVIT NTT DATA
Gartner CIO & IT Executive
Premium. Senior IT leaders from Tier 1 channels.
Accenture Stefanini TIVIT
IA Conference Brasil (Alura)
Organized by Alura. 1,300+ professionals.
Alura + FIAP
Futurecom
LATAM's largest connectivity event. All 4 operators + distributors.
TIM Vivo Claro Algar
Competitive Landscape
Competitive density per channel segment. How differentiated tess.im must be in each conversation.
HIGH DENSITY
Global Consultancies
- Microsoft Copilot — dominant via Avanade/Accenture JV
- Google Gemini / Vertex AI — AWS and GCP partnerships
- IBM watsonx — enterprise AI for regulated industries
- Salesforce Einstein — CRM-native AI
Tess angle: operational automation layer BELOW strategy — complementing, not competing with Copilot.
MEDIUM DENSITY
Telecom Operators
- Perplexity — Vivo already bundling (proof of concept)
- OpenAI / ChatGPT — awareness but no LATAM channel deals
- Google Duet AI — through Google Cloud partnerships
Tess angle: multi-model platform vs. single-provider lock-in. Operational AI, not just chat.
LOW DENSITY
IT Distributors & Mid-Market
- No dominant AI player in Brazilian distribution yet
- Most distributors have cloud/infra but not AI-native products
- First mover advantage is real — especially Adistec
Tess angle: be the first AI-native platform in their catalog. Category creation.
Tess Pricing — Channel Math Foundation
Tess Plans (Current)
Pareto AI Partners — Commission Structure
Action Plan — Blitz 30
4-week compressed sprint. All-in execution. Owner: [Contact] | Partner Development | [phone]
Week 1 (Days 1–7) · ARTILLERY BARRAGE
Mission: Send ALL 45 outreach messages (LinkedIn + email) simultaneously.
Execution: Deploy AI agents to monitor responses and auto-schedule meetings.
KPI: 100% contacts reached, first meetings booked by Day 5.
Focus: Prioritize Tier 1 companies (7 targets) for immediate follow-up.
Goal: 15+ responses, 8+ meetings booked
Execution: Deploy AI agents to monitor responses and auto-schedule meetings.
KPI: 100% contacts reached, first meetings booked by Day 5.
Focus: Prioritize Tier 1 companies (7 targets) for immediate follow-up.
Goal: 15+ responses, 8+ meetings booked
Week 2 (Days 8–14) · FIRST VALIDATION
Mission: Close at least 1 pilot per vertical.
Verticals: Enterprise Services, Telecom, IT Distribution, AI/Consulting, Education, International.
Minimum: 6 pilots running by end of Week 2.
Actions: Begin co-branded materials with first responders. Track response rate, meeting rate, pilot conversion.
Goal: 6+ pilots active, 1+ per vertical
Verticals: Enterprise Services, Telecom, IT Distribution, AI/Consulting, Education, International.
Minimum: 6 pilots running by end of Week 2.
Actions: Begin co-branded materials with first responders. Track response rate, meeting rate, pilot conversion.
Goal: 6+ pilots active, 1+ per vertical
Week 3 (Days 15–21) · ACCELERATION
Mission: Activate referral engine and scale pilots.
Execution: Each pilot partner refers 2 more prospects. Launch "Exclusive Partner" scarcity play — "only 3 spots per vertical".
Revenue: Begin revenue conversations with Week 1 pilot partners.
Goal: 12+ active pilots, 3+ revenue conversations
Execution: Each pilot partner refers 2 more prospects. Launch "Exclusive Partner" scarcity play — "only 3 spots per vertical".
Revenue: Begin revenue conversations with Week 1 pilot partners.
Goal: 12+ active pilots, 3+ revenue conversations
Week 4 (Days 22–30) · CLOSE & SCALE
Mission: Convert pilots to paid partnerships before 30-day expiry.
Actions: Document wins, create case studies from early partners. Present revenue validation to Tess AI leadership.
BLITZ GOAL: 3+ paying partners, R$ 15K+ MRR committed
Actions: Document wins, create case studies from early partners. Present revenue validation to Tess AI leadership.
BLITZ GOAL: 3+ paying partners, R$ 15K+ MRR committed
Blitz 30 KPIs & Expected Outcomes
| Milestone | KPI | Revenue Impact | Cumulative Pipeline |
|---|---|---|---|
| Day 7 | 46/46 contacted, 15+ responses, 8+ meetings | R$ 0 (outreach phase) | R$ 150K+ pipeline |
| Day 14 | 6+ pilots active, 1+ per vertical | Pilots = R$ 0 (free trial) | R$ 300K+ pipeline |
| Day 21 | 12+ pilots, 3+ revenue conversations | First LOIs: R$ 10K–20K MRR | R$ 500K+ pipeline |
| Day 30 | 3+ paying, R$ 45K MRR target | R$ 15K–45K MRR committed | R$ 540K+ ARR |
Expected Outcomes by Vertical (Day 30)
Enterprise Services
Targets: Stefanini, FCamara, CI&T, TIVIT, BRQ
Expected: 2–3 pilots, 1–2 paid
Model: White-label + VAR
MRR: R$ 8K–20K
Expected: 2–3 pilots, 1–2 paid
Model: White-label + VAR
MRR: R$ 8K–20K
Consulting / Co-sell
Targets: Accenture, Globant, Deloitte, NTT DATA
Expected: 2–4 pilots, 1–2 paid
Model: Co-sell
MRR: R$ 4K–15K
Expected: 2–4 pilots, 1–2 paid
Model: Co-sell
MRR: R$ 4K–15K
Telecom
Targets: TIM, Vivo, Claro, Algar
Expected: 1 meeting, 0–1 pilot
Model: Bundle
MRR: R$ 0–50K (long cycle)
Expected: 1 meeting, 0–1 pilot
Model: Bundle
MRR: R$ 0–50K (long cycle)
Distribution
Targets: Adistec, TD SYNNEX, Ingram, Westcon
Expected: 1–2 meetings, 1 pilot
Model: Distribution
MRR: R$ 2K–8K
Expected: 1–2 meetings, 1 pilot
Model: Distribution
MRR: R$ 2K–8K
Education / Ecosystem
Targets: FIAP, Alura, USP, Insper, FGV
Expected: 1–2 conversations
Model: Internal use + Co-sell
MRR: R$ 1K–5K
Expected: 1–2 conversations
Model: Internal use + Co-sell
MRR: R$ 1K–5K
TOTAL DAY 30
Partners pagantes: 3–10
Pilotos ativos: 5–12
Pipeline total: R$ 300K–800K
MRR: R$ 15K–120K
Pilotos ativos: 5–12
Pipeline total: R$ 300K–800K
MRR: R$ 15K–120K
Collateral Tracker
Sales materials needed per channel model.
Documentos Prontos
6 PDFs READYWhite-label / OEM
For: Stefanini, FCamara, BRQ, Supero
Technical integration guide
Pricing / margin sheet
Case study template
Demo environment
VAR / Resale
For: TIVIT, Logicalis, Compass UOL, Avanade
Pareto partner program overview
End-customer pitch deck
ROI calculator
Training materials for partner sellers
Co-sell
For: Accenture, CI&T, Globant
Joint value proposition deck
Reference architecture diagram
Customer success stories
Telco Bundle
For: TIM, Claro, Vivo, Algar
Revenue share model spreadsheet
Internal use business case
Perplexity/Vivo precedent analysis
Technical integration requirements
Distributor
For: Adistec, TD SYNNEX, Ingram Micro
Product data sheet (catalog-ready)
Distributor margin structure
Reseller-facing materials kit
General / Cross-model
Used across all channels
Tess platform overview deck
Security & compliance datasheet
NDA template
Channel partnership agreement
Competitive battlecard (vs Copilot, Gemini)
Revenue & Budget — Blitz 30
Projections based on Blitz 30 strategy: 46 simultaneous outreach, 30-day validation, Tess pricing (R$49–149/user/mo), Pareto AI Partners commission (10–25%).
R$ 15K
MRR Floor (Month 2)
R$ 45K
MRR Target (Month 2)
R$ 120K
MRR Upside (Month 2)
R$ 540K
ARR Target
R$ 6K
Blitz 30 Budget
7.5x
ROI Month 2
Revenue by Channel Model — Blitz 30 Projections
| Channel Model | Partners (Month 2) | Users Est. | MRR Pessimista | MRR Base | MRR Otimista | ARR Base |
|---|---|---|---|---|---|---|
| White-label/OEM | 1–2 | 30–100 | R$ 5K | R$ 10K | R$ 15K | R$ 120K |
| VAR / Resale | 1–3 | 40–120 | R$ 3K | R$ 8K | R$ 12K | R$ 96K |
| Co-sell | 2–4 | 100–200 | R$ 4K | R$ 12K | R$ 15K | R$ 144K |
| Telco Bundle | 0–1 pilot | 0–1,000 | R$ 0 | R$ 10K | R$ 50K | R$ 120K |
| Distribution | 0–1 | 20–80 | R$ 2K | R$ 5K | R$ 8K | R$ 60K |
| TOTAL BLITZ 30 | 3–10+ | 190–1,500 | R$ 15K | R$ 45K | R$ 120K | R$ 540K |
Revenue Trajectory — Month 1 to Month 12
Month 1 (Blitz)
R$ 0
Free pilots only
46 outreach • 5–7 pilots
Month 2
R$ 45K
MRR • 3–6 partners
Pilots → paid conversion
Month 4
R$ 95K
MRR • 8–12 partners
Referral engine + Tier 2
Month 7
R$ 180K
MRR • 15–20 partners
Telco pilot + WL embed
Month 12
R$ 380K
MRR • 25+ partners
Full pipeline • R$ 4.5M+ ARR
Year 1 Full Revenue Potential (Post-Blitz Scale)
| Model | Scale Assumption | Conservative (Y1) | Optimistic (Y1) |
|---|---|---|---|
| White-label | 100–300 users × R$149/mo | R$ 134K | R$ 429K |
| VAR / Resale | 5–10 clients × 20–30 users | R$ 152K | R$ 472K |
| Co-sell | 3–5 deals × 50–80 users | R$ 228K | R$ 644K |
| Telco Bundle | 5K–20K subs × R$49/mo | R$ 1.47M | R$ 7.06M |
| Distributor | 20–50 resellers × 10–20 users | R$ 178K | R$ 950K |
| TOTAL YEAR 1 | R$ 2.16M | R$ 9.55M |
Blitz 30 Budget
| Line Item | Monthly | 30-Day Total | Notes |
|---|---|---|---|
| Channel Sales (Diego) | Existing | R$ 0 | Full-time dedicated to Blitz outreach |
| Sales Materials (done) | — | R$ 2K | 6 PDFs + dashboard (completed) |
| LinkedIn Sales Nav | R$ 500 | R$ 500 | InMail + prospecting |
| Travel & Meetings | R$ 3K | R$ 3K | SP meetings with Tier 1 |
| AI Tools (Explorium, etc) | R$ 500 | R$ 500 | Lead enrichment + prospecting |
| TOTAL BLITZ 30 | R$ 6K | ROI: 7.5x (target MRR) |